Zhu Zhu Pets are one of the “hot” toys for this Christmas season. If you have a child under 12 around, you’ve probably already heard of this new, fuzzy way to empty your wallet (or you will be hearing about it soon).
(For those of you who don’t happen to have a child handy to ask, Zhu Zhu Pets are cute robotic hamsters that apparently do nearly everything that a real hamster can do — except make the mess. There are also a number of accessories that parents can buy to go with this toy.)
What’s interesting about the rise in popularity of Zhu Zhu Pets is the way that this product was promoted. According to a post over at SocialMedia Today Cepia L.L.C., the company behind the toy, relied heavily on bloggers and YouTube to build up interest in their product.
via Will Your Child Get a Zhu Zhu Pet This Christmas?.
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