Retailers compete in the cheap thrill Christmas
But there will be no Zhu Zhu hamsters under the tree…
For cautious retailers, the biggest risk is around new or untested products, Mr. Johnson said.
“A good example is Zhu Zhu pets that everyone has heard about…those incredibly popular hamsters that you can’t find anywhere,” he said.
“They are a brand new item, they tested well in early focus groups, but they have no track record, and not many retailers were willing to place million-piece orders,” Mr. Johnson said.
The electronic Zhu Zhu toys can be programmed to react to specific situations, and were to have sold for under $10.
“But you can’t find Zhu Zhu pets, because no one has ordered them…You can maybe find some on eBay, for double or triple the price.”
via Retailers compete in the ‘cheap thrill Christmas’ – The Globe and Mail.
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